My first shopping experience at Amazon.com was in the year 1998 when I bought a book (invoice copy below). Infact, I think it was my first online purchase (?) even though I had helped a colleague of mine to put together a small e-commerce site 🙂 After 15 years, and with billions of sales and operations in many countries, Amazon is a fore runner in e-commerce in many countries, with a recent foray in India as well.
“The Everything Store: Jeff Bezos and the Age of Amazon” chronicles the journey of Amazon.com and its founder. It does a good job of balancing both. Right from the point where Amazon.com was (supposed to be) just an online book store to the gargantuan ‘ Everything Store” that is today, Brad Stone, the author does a commendable job in providing us some valuable ‘behind-the-scenes’ footage
My favorite chapters from the book
- Chapter 4 (Milliravi), where Jeff Bezos has to take on the Wall Street and its (Indian) detractor.
- Chapter 7 (A technology company, Not a retailer), where he guides the company’s seemingly impossible transformation into a serious technology player.
- Chapter 8 (Fiona), where a combination of luck and hard work results in the successful ‘Kindle’
- Chapter 10 (Expedient Convictions), which provides an excellent example of the founder struggling to re-imagine his company’s popular perception.
- Appendix (Jeff’s reading list)
- “Communication is a sign of dysfunction. It means people aren’t working together in a close, organic way”
- “He (Jeff Bezos) had this unbelievable ability to be incredibly intelligent about things he had nothing to do with, and he was totally ruthless about communicating it”
- “Didn’t want to repeate Steve Job’s mistake”
- “We are the unstore”
The book is a must read for all the online enthusiasts and professionals alike. Any resemblance of to ‘Citizen Kane’ and ‘Rosebud’ is purely coincidental 🙂
Btw, here’s a must-read excerpt from the book on Livemint
We are sorry that this post was not useful for you!
Let us improve this post!
Tell us how we can improve this post?