Category Archives: Etc.

Welcome to the Ambaniverse

Ambani’s wealth comes from the enormous Reliance Industries conglomerate. Since taking over from his father, Ambani has turned Reliance — once known for textiles and petrochemicals — into a digital powerhouse. He’s grown the company’s reach through acquisitions and partnerships to reach retail, telecommunications, media, and so much more, creating an empire with unimaginable reach.

Don’t believe us? We’ll show you. Scroll down and join us for an illustrated journey through the lives of ordinary Indians — and the many, many ways in which Ambani touches their world.

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Understanding the Bollywood boycott phenomenon

But how effective are these boycott calls? Industry spokespersons downplay the impact, pointing to the minuscule universe they influence. Recent numbers from the Ministry of Electronics & Information Technology show that WhatsApp has more than 53 crore users, YouTube about 45 crore, Facebook nearly 41 crore, and Instagram, 21 crore. Twitter, where much of the boycott calls originate and go viral, has a user base of only 2.3 crore. “Boycott’s impact on the box office is an unsubstantiated story,” said Gautam Jain, partner in Ormax Media, a media analytics and consultancy firm in Mumbai. “All kinds of films have faced boycotts; some worked and some didn’t.” 

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Saregama ends music deal with Meta, signs on with YouTube Shorts

Indian music label Saregama has ended its global deal with Facebook and Instagram parent Meta to feature its songs in Facebook & Instagram Stories and Instagram Reels, Entrackr has found. A source told Entrackr that Meta couldn’t accept Saregama’s terms for renewing the deal. Entrackr was further able to confirm this development by looking up Saregama songs on Meta’s platforms that the label’s titles have been discontinued.

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