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In these pages Newman and Hotchner recount the picaresque saga of their own nonmanagement adventure
From the Blurb, “Shameless Exploitation in Pursuit of Common Good”
As mentioned in the blurb, this book is about how two unconventional friends built a all natural food empire, with a difference, by giving away all profits to charity every year and start all over again. It gives a hilarious account of how they got the idea, built on it and finally expanded it like mad, all of it, contrary to experts’ advice. The book also presents various feedbacks that sampled their products and enjoyed their generosity.
It’s a must read for any fan of Paul Newman and Philanthropy.
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