Netflix’s Ted Sarandos: Movie Distribution Is ‘Stuck on Old Models’1 min read


The streaming service executive hopes to change distribution models starting with the release of the sequel to “Crouching Tiger, Hidden Dragon”
Netflix chief content officer Ted Sarandos is ready to go global and he won’t let antiquated distribution models stand in the way.

“Like television distribution a few years ago, movie distribution is stuck in old models,” Sarandos said. ”A lot of models that the theater owners

Sarandos cited India, China and Japan as major markets where American content isn’t king. Netflix is not currently in China and the executive noted that broadband penetration, broadband speed and payment methodology are major factors in deciding where to expand next.

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