The study of marketing begins with the study of psychology.
If psychology is the “systematic study of human behavior,” then marketing is the “systematic study of human behavior in the marketplace.”
Virtually every principle of psychology has an application in marketing. Take “imprinting,” for example.
The first brand in a new category will imprint itself in human minds as the original, the authentic, the real thing. Kleenex in tissue. Hertz in rent-a-cars. Heinz in ketchup. Starbucks in coffee shops.
In an article in Advertising Age, Al Ries explores the close relation between Marketing and psychology.