How Michael Jordan Still Earns $80 Million A Year1 min read

Loading the Elevenlabs Text to Speech AudioNative Player...

Jordan is unique in that he has been able to maintain that emotional connection with his consumer base for more than 25 years,” says Henry Schafer, Executive Vice-President at the Q Score Company.

Nearly 30 years later, the brand is still a marketing juggernaut. It controlled 58% of the U.S. basketball shoe market in 2012, according to research firm SportsOneSource. The Jordan Brand’s parent, Nike, was second with a 34% share, while Adidas (5.5%), Reebok (1.6%) and Under Armour (0.6%) divvied up the leftover

More at Forbes.com

Leave a Reply

Your email address will not be published. Required fields are marked *