Couch potatoes all over India and south-east asia, will sure have a field day as DTH segment has a new player. Tata-Sky (a joint venture between Tata and Star TV) hits the markets with its DTH platform, ending the two-year monopoly of Subhash Chandra’s Dish TV (which has 1.3 million subscribers in the private DTH platform space, so far restricted to non-metros).
The direct to home (DTH) format is to leverage its superior technology and woo away discerning customers from cable. Apart from appealing to the quality conscious, Dish TV is all set to throw in a few goodies to the cricket fanatics. Come September, Zee Sports will beam the cricket tri-series in Singapore (where India is playing) with an array of choices. The viewer can choose the camera angle to see his favourite batsman or bowler, get player statistics at a press of a button, or listen to commentary in a choice of six languages. All this at no extra cost to Dish TV customers — which could become a major selling point.
The local cablewallah is in for a tough battle to keep his strangle-hold on the last mile, while the customer has every reason to smile.
More at Business Standard Online
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