Category Archives: Digital ET

ET, Etc., Movies, Online video

Netflix’s Ted Sarandos: Movie Distribution Is ‘Stuck on Old Models’

The streaming service executive hopes to change distribution models starting with the release of the sequel to “Crouching Tiger, Hidden Dragon”
Netflix chief content officer Ted Sarandos is ready to go global and he won’t let antiquated distribution models stand in the way.

“Like television distribution a few years ago, movie distribution is stuck in old models,” Sarandos said. ”A lot of models that the theater owners

Sarandos cited India, China and Japan as major markets where American content isn’t king. Netflix is not currently in China and the executive noted that broadband penetration, broadband speed and payment methodology are major factors in deciding where to expand next.

More at The Wrap.com

Digital ET

News Corp buys Storyful for £15m

Storyful discovers, verifies, acquires and distributes video and user-generated content to its partners. The company said it had generated 750m views for its partners from user-generated videos in 2013.

“Storyful has become the village square for valuable video, using journalistic sensibility, integrity and creativity to find, authenticate and commercialise user-generated content,” said Robert Thomson, News Corp chief executive. “Through this acquisition, we can extend the village square across borders, languages and platforms.

Click here for the complete article

Advertising, Mobile content, Online video

TV advertising is fiction.

“Mobile is more flexible than TV, which makes it cheaper. What an advertiser spends per impression on mobile is much less than any other medium” Srikanth Kakani & Preetesh Chouhan of Vdopia

In monetising app of a TV show, the first area is acquisition of the app. This means not buying it but partnering with the content owner. Our partnership with the content owner goes before the TV show Comedy Nights with Kapil became popular. Second is the app developer world. We have developed solutions that go to a lot of app developer ecosystems across the world and we integrate at the source itself. To understand this, consider yourself as an app developer and who loves building games. Once you have built an app, go to our website and download our SDKs (software development kits) which are a bunch of codes for the app and put the app in an app store. As people start playing the game, the ads are served and the app developer starts earning. But why Comedy Nights with Kapil and not a movie? Because in mobile, TV content is more popular than movies.

Click here for complete article