Category Archives: Digital ET

1-By Laksh, Digital ET, ET, Movies

Netflix India: Review…

My introduction to Netflix was in early 2010 and I was very excited about its internet streaming service that I had my friend in US send me a few screenshots…how it worked etc. Here are a couple.

netflix old
Web interface- Feb 2010
Screen after stopping the movie, using stop option on the blu-ray remote
BluRay Player HDTV Interface – Feb 2010

 

After a few weeks of its launch in India, I signed up for the Rs.800 trial. Here are a few points

  • I opted for the auto-adjust resolution based on my internet connectivity. On a 40Mbps connection, the video quality was pretty decent when I played it off the netflix app on my PS3.
netlfix training day
Training Day on HDTV via PS3 and Netflix
  • The same cannot be said of chromecast from my laptop and android mobile. The video was interrupted several times and even got stuck with ‘Loading’ message.
  • Audio is just stereo at this point of time?
  • Direct Video Streaming on the mobile and iPad is pretty good.
  • The Movie and TV Shows collection is pretty basic, hope to see more in the coming months.
  • The recommendation system works just fine. Based on my list of Training Day and Taking of Pelham 1-2-3 it threw up two of my all time favorites–Breaking Bad and The Shawshank Redemption 🙂

 

Screenshot_20160228-191925
Androild Mobile Interface
IMG_0563 (2)
iPad Mobile Interface

Overall Netflix India is decent but will not replace your disc collection as of yet. So it’s ok to buy discounted Blu-Rays at Amazon for now 🙂

amazon

Advertising, Digital cinema, Etc.

Cinema advertising on the fast track: GroupM

Sandhya

A big contributor to footfalls in theatres has been the digitisation of single screens as well as tier-II and III multiplex screens in the last few years. Digitisation, say experts, has given exhibitors the flexibility in selecting movies, and especially last year, when mainline Bollywood films failed to deliver, regional films have been able to save the day for distribution and exhibition companies. Thanks to this, cinema halls have been able to maintain footfalls, making in-cinema advertising a lucrative option for brands, notably, regional brands.

That digital as an advertising medium has been growing consistently in the last few years is a trend that has been well-documented by a number of studies that track ad spends in the country. However, what is striking about the latest AdEx Report released by the country’s largest media agency network, GroupM, is the growth of cinema advertising in India. GroupM forecasts a rate of growth of 20 per cent for cinema advertising in 2015, second only to digital advertising, which comes at 37 per cent.

More at Business Standard and THR

 

Digital ET, Etc.

AT&T Launches Scripted Series on Snapchat

A scripted series is coming to Snapchat.

AT&T is sponsoring an interactive superhero story made for the disappearing messaging platform. The series, SnapperHero, will star YouTubers Anna Akana, Freddie Wong, Harley Morenstein and Jasmeet Singh alongside Snapchat celeb Shaun McBride, who will also serve as creative director.

More at THR