“The scripted business is so expensive from a production and marketing
perspective that you really need scale to be proitable,” says Ben Swinburne, head of U.S. media research for Morgan Stanley. “That means it will be a very small number of players that will be able to achieve that scale and profitability in the direct-to-consumer business.”
Category Archives: Digital ET
The Irishman Gets De-Aging Right—No Tracking Dots Necessary
Remaking one scene from Goodfellas was one thing; making a 3.5-hour movie full of actors of varying ages was another. Helman had a proof of concept, but he still had to develop the technology to allow Scorsese to film his movie the way he wanted to. That development process would take two years. Finishing the whole film would take twice that long. “For four years it was building a Ferrari,” he says, “while you’re running the grand prix.”
Netflix plans to invest Rs 3,000cr in India
…here’s why it is confident about the Indian market
Its first Indian original series Sacred Games (Season 1) had two out of three viewers streaming the show from outside India. Another original Ghoul, starring Radhika Apte, was watched in the US, the UK, Australia and Canada.
In these markets, 45 percent watched Ghoul with English dubbing and 37 percent watched it with English subtitles. There’s more, as Mightly Little Bheem became the second most-watched kids original animated series on Netflix worldwide.
No wonder Netflix is planning to invest as much as Rs 3,000 crore in India next year.