Adapt or Die: Why 2020 Will Be All About Entertainment’s New Streaming Battleground1 min read


“The scripted business is so expensive from a production and marketing
perspective that you really need scale to be pro􀅪itable,” says Ben Swinburne, head of U.S. media research for Morgan Stanley. “That means it will be a very small number of players that will be able to achieve that scale and profitability in the direct-to-consumer business.”

Complete article here at Variety

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