“The scripted business is so expensive from a production and marketing
perspective that you really need scale to be proitable,” says Ben Swinburne, head of U.S. media research for Morgan Stanley. “That means it will be a very small number of players that will be able to achieve that scale and profitability in the direct-to-consumer business.”
Complete article here at Variety
We are sorry that this post was not useful for you!
Let us improve this post!
Tell us how we can improve this post?