Category Archives: 1-By Laksh

All these articles are from Laksh’s desk

How Would You Move Mount Fuji?

This book by William Poundstone takes the title from a puzzle question, the likes of which are a common feature in job interviews in and around Silicon Valley.

The book traces the history of the interviews based on puzzles right from the days of William Shockley to the recent Bill Gates. While at it, the book touches topics such as intelligence tests for employment, the origins of Silicon Valley, the culture of Microsoft and Wall Street.

The book is essentially divided into three parts. First, deals with the history of puzzles in interviews and the efficacy of the same in silicon valley and Wall Street. Second, gives some tips and guidance for the interview process both for interviewees and interviewers. Third, solves the puzzles that feature in the first and second parts.

While the first part sure does make an interesting reading with several anecdotes throw in, it is the second part that offers something for the wannabes and seasoned managers.

Here are some points for the managers.

  1. The value of puzzles is inverse proportion to the candidate’s experience; An interview puzzle is prevent bad hires
  2. Have an interview plan
  3. An interview is not an IQ test; Interview questions are only as fair as you make them; Choose questions so that it doesn’t matter much whether the candidate has heard them before
  4. Challenge your first impression.
  5. Don’t do a “stress interview.”
  6. Avoid deception, even the common “white lies” about interviews

Stalin: Message Over Substance

On paper, ‘Stalin’ looks great, just like the way the protagonist draws the Mega idea to his friends. If only you could frame the paper, shoot and screen it in theaters. In reality, it needs more effort than that to project such an idea. It is in the execution, that the movie goes haywire, with almost every aspect of film making begging for more. A little here and a little there would have made a great difference. But ‘Stalin’ is out there and millions have already lapped up the film. What you are about to read is an analysis by an ardent admirer of Megastar and a regular cinegoer, who would have liked to see a better fare, as it comes only once in a year.

Before we discuss ‘Stalin’ further, let us look at the creative dilemma of the movie director when he handles a project with Megastar. It is like a dream and a nightmare, both rolled into an intricate package. A dream, as there is a huge captive audience all over the world who will devour the movie on the first day. A nightmare, as there is a huge expectation from this group, which only seem to go higher every year like the Khairtabad’s Ganesh idol. Now, if this was not enough, there are two other angles, which he needs to take care off. One that of the Megastar’s public profile as a social activist. Second that of the seemingly growing sentiment of everyone-wanting-him-to-be-in-politics. Hmm.. can a movie ever be made keeping in mind all of the above?

The producer Nagendrababu entrusts this impossible task to the Tamil director Murugadoss, who tries to pull it off and expectedly falls short. He comes up with a main theme that caters to his public profile, inserts political innuendos and then tries to add the rest to suit the Megastar’s image. The result is an incoherent screenplay, with several just-in-case scenes thrown in without adding to the overall effect. The screenplay tries to create two personas of the protagonist—an extraordinary man out to change the world, and an ordinary man who gets caught in a flurry of events. There is an inherent conflict in these two personas as one is proactive while the other is reactive. The script should have addressed this aspect with right characterization and accordingly drive the movie flow. But it doesn’t. Hence, as the movie unfolds, you begin to wonder if it were a double role with the two Chiranjeevis as different as chalk ‘n cheese. And every aspect of filmmaking tries very hard to ‘tell’ you he is one and the only Megastar, rather than ‘show’.

For some strange and inexplicable reason, the director along with the Paruchuri duo resorts to the stereotypical and melodramatic movie presentation. The treatment including special effects and pyrotechnics are a part of such presentation. But one can guess it coming, when in the introduction scene of Stalin the nature responds to his entry by falling trees and the goons reciprocate by flying all over. In the midst of all, you have an excellent close up of Megastar eyes and a heavy background score. Now when you have the tiger like eyes of Megastar displayed in 70mm splendor, do you still need underscoring? Isn’t there a danger of going overboard? Yes, it does after a while. By the time Megastar is engaged in his final fight, even his die-hard fans would be mindful about the excess factor.

Media these days is going wild about the message filled main theme as if acknowledging that the rest is not up to par. But the main theme is not without its shortcomings either. The biggest chink in its armor is the believability factor and the large acceptance thereof. In the movie, ‘Pay it forward’ the originator of a similar concept is a small kid in a small town, lending the color of a fairy tale. If you are sucked into the enthusiasm of the child you will believe it, otherwise you don’t. Either way the movie works without hinging on this believability factor. However, Stalin’s script is heavily dependent on the masses accepting the one-to-three formula and this necessitates accommodating ‘elevating’ scenes that would otherwise never have made their way into the film.

Let’s now look at the song-dance-drama-action quartet that forms the major chunk of Megastar’s image. Songs and dances are average and may be a tad below the expectations but they don’t hurt the movie much. It is the drama-action episodes that do, as they are removed from the main theme. Neither they play a role in the development of the extraordinary man’s persona nor come as impediments in achieving his mission. So, when Megastar fights several truckloads of baddies or delivers powerful retorts to home minister (Prakash Raj) and his cronies, the impact is less than desired. If only the baddies tried to stop him from achieving his mission and then Megastar got back in ‘Rough aadinchesta’ style?

Infact, Stalin leaves us with several such If only’s or What if’s in the end. For instance, what if CM comes to know that Stalin was the person responsible for the massive chain reaction in the last scene, when ‘Stalin’ matter-of-factly mentions it? What if the good chain reaction obviates some of the fight scenes and instead helps the hero to win some strategic battles rather than bloody-gore filled ones?

May be a VV Vinayak or SS Rajamouli would have conceived such scenes.

Speaking of them, one would wonder about the possible changes in the treatment if they handled the project.

Does it take a Telugu director to fully understand the grandeur of Megastar’s image and project it properly? Murugudoss should sure be credited for attempting a novel theme but is the execution better in the hands of our younger lot? Sure, these questions should linger in movie producer’s mind as they attempt a movie with the Megastar.

Coming to Nagendrababu, the producer…while commending his efforts to come up with a novel theme, one wonders if the societal angle is a must in a Megastar movie, a once-in-an-year-gala event. In this stress filled world, is a wholesome-family-entertainment not a message in itself? If entertainment leads to happiness and happiness begets happiness would it not spread into society? Megastar would continue to influence the society through his public life anyway. Why bring his public profile into movies? Is this a demand of cinegoers as well?

If we leave these questions aside, it sure would not hurt if there were a message, provided there was substance too. But, only message, and no substance make Megastar a dull boy. ‘Stalin’ proves just that.

Website to Internet Stratgy:Microsoft dot com

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A corporate website has come a long way in terms of its utility and its overall perception to the stakeholders. Today corporate websites not only provides comprehensive information about the company but also play an important role in executing its business and sales models. What better an example to illustrate this point than Microsoft.com?

Phase I: Only Corporate Strategy, No Internet Strategy

When Microsoft got started on the web, it was a laggard of sorts, way behind Netscape.
Experts all over conceded that it took a while for Microsoft to figure out the Internet, and when it did, all it knew that it had to become No.1 in the browser market. So, its web presence was an extension of its corporate strategy—Go after Netscape.

Microsoft.com in the initial years reflects this strategy where all its new versions had only one purpose; showcase the features of Internet Explorer and make it easy for internet users to get and start using it.  The period between 1996-1998 saw the website changing from a simple-gray-background-some-pages to a information-rich-yet-showcasing-the-new-features-IE (active X controls etc).

Phase II: In comes an Internet Strategy

Only when Microsoft’s IE made significant inroads into Netscape’s market, did it start asking the question “What should I do with Internet today?”

When it did, the ‘user’ took center stage and an internet strategy came to fore. Microsoft.com transformed into a site that does lot of things for the user than just be a showcase site for its products. Suddenly all the other components fell in place like that of MSDN, Support etc. The homepage not just informed the users but guided them to action.

Significantly, two things happened. One, the site became more user-friendly. Second, there was something for the users to do on the site as a part of their daily routine.

Suddenly the interest in Microsoft.com went up and the users grew exponentially.The period between the later half of the year 1998 to the year 2003, saw Micrsoft.com emerge as one of the world’s top visited sites in the world. Interestingly this also allowed the company to tout the capability of its Windows Server line of products, driving home the point—’If it is good for Micrsoft.com it is good enough for you’.

Phase III: Internet Strategy aligns with the Corporate Strategy.

Somewhere in the year 2003, Microsoft’s plans in the consumer products division started yielding results. Leading the pack was X-Box, a playstation rival. Since then, the website’s design reflects a certain enthusiasm, almost child like. It continues till date with over half of the home page real estate devoted to new consumer products. Every now and then, when Mr.Gates unveils new products at events like Comdex, the homepage is agog with such news.

The homepage is now a place of action with vibrant color images of games and gadgets. While the corporate strategy is dictating such design changes, its Internet strategy, which is centered on understanding and engaging the customer is intact.

Internet today plays an important role in Microsoft’s sales model and with its latest offering ‘Zune’ it might even be a part of its business model.

You might never know, if Microsoft.com becomes synonymous with the company or LIVE becomes the only way it would deliver its products. However, two things appear to be certain. One, its components of Internet strategy—Excite, Inform and Prompt to action—are here to stay. Two, Internet strategy is a part of its corporate strategy now.

Next article in this series: Apple’s Internet journey

Related links
A brief history of Microsoft on the web