Why Innovators Like Elon Musk and Jeff Bezos Embrace This Ancient Problem-Solving Technique1 min read

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Searching for a new idea, new strategy, or new way forward? Apply ‘first principles’ to the problem.

Focusing on delivering things that won’t change–that always matter, that are always in demand, that will always fill a need or solve a problem–doesn’t guarantee success…but it will provide the best foundation for success you can find.

Which makes focusing on things that won’t change–things that won’t go out of style–a first principle.


Musk boils things down to their fundamental truths, and reasons up from there. Bezos uses fundamental truths to make long-term decisions.

And so can you. 

Complete article here–>

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