Unica Corporation (NASDAQ: UNCA) is a leading global provider of Enterprise Marketing Management (EMM) software. It focusses exclusively on the needs of marketing organizations. Its Affinium software addresses the principal functions of EMM including marketing and customer analytics, demand generation, and marketing resource management.
Affinium provides a complete platform to transform the entire marketing process including planning, budgeting, project management, execution and measurement for brand, relationship and internet marketing. Over 400 companies worldwide rely in Unica’s solutions to manage the complexities and processes of marketing and facilitate the operations of a customer-centric business.
Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional locations in the United States, the United Kingdom, France, Belgium, Germany, India, and Singapore.