The ‘MVNO’ model1 min read

Mobile Virtual Network Operator

Here’s how an MVNO works: Instead of investing in its own licensed spectrum and cell towers, an MVNO leases service from one of the big four mobile carriers and then sells handsets and services under its own brand name. Mobile ESPN, for instance, used Sprint Nextel’s network.

Analysts say the MVNO model is perfect for target customers, such as kids, tech geeks, or specific ethnic groups, that are underserved by the Verizons of the world. The big MVNO players include Virgin Mobile, Amp’d, Voce, and Helio.

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