The business of Cricket1 min read


One was driven by the strength of the Indian economy, the purchasing power of its consuming middle class and the consequent and massive increase in the television revenues controlled by the BCCI. The Indian board became the paymaster of world cricket and cricket’s calendar became India-centric. This made other countries understandably uneasy and when incidents like the Sehwag controversy in South Africa provoked the BCCI to flex its muscles, Anglo-Australian commentators saw not an evolutionary shift in cricket’s centre of gravity, but a thuggish take over, while south Asian fans and journalists saw a western unwillingness to acknowledge the end of empire.

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