A single episode of a typical soap on a Hindi general entertainment channel costs ₹8-15 lakh. A web series on Hotstar, Netflix or Amazon Prime could cost between ₹70 lakh and ₹1 crore per episode. In some cases, this cost has escalated to ₹5 crore an episode, and could go up to ₹7-8 crore for top-notch content.

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