Can Microsoft ‘force’ its way through?

That is the question most of us would be asking when the Redmond giant throws down the gauntlet in the in e-CRM space, dominated by Salesforce.com.  

The new product, Microsoft Dynamics CRM Live, is the most extensive business push on the Web for the software giant. Starting in mid-2007, the company will host a service on its data center servers that will let customers manage business contacts and help them follow sales leads. The software will have the same look and feel that the packaged version of Microsoft Dynamics CRM has today.

Businessweek has more on Microsoft’s catch-up plan and Salesforce.com

Fetten Jahre sind vorbei, Die: The Edukators

The Edukators tells the story of three disillusioned young friends, against the backdrop of the united Germany embracing capitalism. They fail to understand the disparity, where prosperity is limited to only a few while the rest are forced to work day in and out just to meet their ends. They wonder if their existence is just to grease the capitalistic machinery with their sweat and blood.  They are hurt, confused and decide to act.

Peter and Jan, transform themselves into ‘The Edukators’ to demonstrate the problems of plenty to the super-rich. They break into their designer homes  and make some nonsensical adjustments to the arrangement of their furniture, like leaving a stereo to chill in the refrigerator or decorate their bathroom with their most valuable antique collection. After redesigning their homes much to the chagrin of the connoisseurs, they leave a simple note behind: “Your days of plenty are numbered.”

Things take a different turn when Jule enters their life and shares their mission. A kidnap ensues and the three are forced to leave the town for a few days. In a desolate location, far from the crowds and their daily routine, the four discover the most important thing in their lives and find empathy in the unexpected quarters.

The movie asks a lot of questions. But these are well hidden and the tale moves briskly. And, just when you feel things are getting a little preachy, the film-maker provides good plot points to keep the interest intact. You empathise with the protagonists, even though you might not share their point of view. Mmm.. may be this is what the deprived and dejected need the most at the end of the day.

A little empathy and respect for the dejected and downtrodden goes a long way in creating a universally acceptable socio-economic system or making the existing system palatable. ‘The Edukators’ makes a strong case for it and in the process makes it a good watch, inspite of its unconventional style of film-making.

Unica: An Enterprise Marketing Management Solutions company

Unica Corporation (NASDAQ: UNCA) is a leading global provider of Enterprise Marketing Management (EMM) software. It focusses exclusively on the needs of marketing organizations. Its Affinium software addresses the principal functions of EMM including marketing and customer analytics, demand generation, and marketing resource management.

Affinium provides a complete platform to transform the entire marketing process including planning, budgeting, project management, execution and measurement for brand, relationship and internet marketing. Over 400 companies worldwide rely in Unica’s solutions to manage the complexities and processes of marketing and facilitate the operations of a customer-centric business.

Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional locations in the United States, the United Kingdom, France, Belgium, Germany, India, and Singapore.Š

ET, IT…and the rest