The blue ocean strategy


When a book is titled “Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant  “, it is bound to attract attention 🙂

Who would like to get his hands red anyway?:-) Here’s how to get blue from Chan Kim and Renee Mauborgne.

The authors take a blue ocean metaphor to competitor-free markets that innovative companies can navigate. Unlike “red oceans,” which are well explored and crowded with competitors, “blue oceans” represent “untapped market space” and the “opportunity for highly profitable growth.”

The authors make a case for pursuing a blue ocean strategy (Although 14% of new product launches are blue ocean launches they contribute 38% to revenue impact and 81% to profit impact out of all launches)

The book outlines the following steps of the Blue Ocean Strategy:

1. Reconstruct market boundaries. (Strategically examine your industry’s key competitive drivers. )
2. Focus on the big picture, not the numbers
3. Reach beyond existing demand.
4. Get the strategic sequence right.
5. Overcome key organizational hurdles.(Cognitive,Resource,Motivational and Political hurdles)
6. Build execution into strategy.(Sustainability and Renewal)

 

John Carmack on mobile gaming

With games like Wolfenstein 3D, Doom and Quake, computer programmer John Carmack is widely considered as one of the fathers of the popular—and sometimes controversial—first-person-shooter genre of videogames. Even with all his success, the 35-year-old remains at heart a tinkerer, shown by his longtime interest in rockets, and, more recently, games for mobile phones, including Doom RPG [role-playing game], a translation of the PC classic.

NEWSWEEK‘s N’Gai Croal caught up with Carmack.

Google and its mathematics…

Google constantly leaves numerical puns and riddles for those who care to look in the right places. When it filed the regulatory documents for its stockmarket listing in 2004, it said that it planned to raise $2,718,281,828, which is $e billion to the nearest dollar. A year later, it filed again to sell another batch of shares—precisely 14,159,265, which represents the first eight digits after the decimal in the number pi (3.14159265).

Economist takes a look at Google’s billboard campaigns, its public appearances and simmering rivalrly with Microsoft.

ET, IT…and the rest