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Suresh Productions’ YouTube channel offers 40 full length films which were produced by them and some of the films like Bendu Appa Rao RMP and Baladoor have more than 1.5 lakh hits. “We saw that several other websites were uploading our content and generating money out of it. That’s when we decided to set up our own channel on YouTube and it partly works as one of our initiatives to control piracy. We are planning to increase the list of films to 120-130 over the next few months,” says Venkat, of Suresh Productions Pvt Ltd. Another production house, Geetha Arts is not far behind. “This trend of streaming movies on the Internet was inevitable because of growth in number of Internet users all over the world. As a revenue stream, this model of generating money through streaming films is yet to evolve. Currently, it comes into picture only after the film completes its theatrical run, satellite and DVD market. But the good thing is that these video sharing websites like YouTube, Hulu, Netflix and Amazon have given us a platform

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