The insatiable Indian appetite for entertainment has seen every delivery platform growing at a tremendous pace. Recognising this, PricewaterhouseCoopers (PwC) in its report for Ficci’s annual entertainment conference, Frames: ‘06, has included print media, out-of-home (OOH) and internet advertising in the forecast which are contained in its entertainment & media (E&M) report.  

According to PwC, the E&M industry — currently at Rs 35,300 crore — is expected to grow at a compounded growth rate (CAGR) of 19%, touching Rs 87,300 crore by ‘10. While television will continue to dominate, radio is expected to grow at a compounded rate of 32%, print at 12% and internet advertising at 50%.

Economic Times reveals more