e-Localization Knows No Borders

The move makes perfect sense. Certainly India as a whole is exploding
with retail opportunity right now, but its cross-channel opportunities
are even more out-of-hand. Current projections call for e-commerce
sales to rise 300% nation-wide over the next three years.

Pantaloon expects 60% of those sales to come from Indians
between 19-30 years old, and is banking on studies that show
the ubiquity of broadband internet access (up 40% from two years ago)
as the key to hyper-driving online sales.

The company believes that Indians with broadband access spend
significantly more in the online channel, and envisions 75% of
Indians having that access by year’s end.

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