Category Archives: Etc.

Advertising, Digital cinema, Etc.

Cinema advertising on the fast track: GroupM

Sandhya

A big contributor to footfalls in theatres has been the digitisation of single screens as well as tier-II and III multiplex screens in the last few years. Digitisation, say experts, has given exhibitors the flexibility in selecting movies, and especially last year, when mainline Bollywood films failed to deliver, regional films have been able to save the day for distribution and exhibition companies. Thanks to this, cinema halls have been able to maintain footfalls, making in-cinema advertising a lucrative option for brands, notably, regional brands.

That digital as an advertising medium has been growing consistently in the last few years is a trend that has been well-documented by a number of studies that track ad spends in the country. However, what is striking about the latest AdEx Report released by the country’s largest media agency network, GroupM, is the growth of cinema advertising in India. GroupM forecasts a rate of growth of 20 per cent for cinema advertising in 2015, second only to digital advertising, which comes at 37 per cent.

More at Business Standard and THR

 

Digital ET, Etc.

AT&T Launches Scripted Series on Snapchat

A scripted series is coming to Snapchat.

AT&T is sponsoring an interactive superhero story made for the disappearing messaging platform. The series, SnapperHero, will star YouTubers Anna Akana, Freddie Wong, Harley Morenstein and Jasmeet Singh alongside Snapchat celeb Shaun McBride, who will also serve as creative director.

More at THR

Etc.

Netflix Doubles Down On Global Growth Bet, Original Content

The fourth-quarter earnings report from Netflix NFLX +17.19% signaled the video streaming service is upping its bets on international expansion and original content, at the risk of higher costs and pressured profit margins in the short term. Judging by Wednesday’s stock surge, investors are just fine with that strategy (at least for now).

Netflix leaped nearly 20% at the open, thanks in large part to better subscriber growth than Wall Street expected and the company’s plan to double down on its international growth push as its U.S. business runs into the law of large numbers. (See “Netflix Soars On Subscriber Growth.”)

More at Forbes