Category Archives: Digital ET

Digital ET

News Corp buys Storyful for £15m

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Storyful discovers, verifies, acquires and distributes video and user-generated content to its partners. The company said it had generated 750m views for its partners from user-generated videos in 2013.

“Storyful has become the village square for valuable video, using journalistic sensibility, integrity and creativity to find, authenticate and commercialise user-generated content,” said Robert Thomson, News Corp chief executive. “Through this acquisition, we can extend the village square across borders, languages and platforms.

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Advertising, Mobile content, Online video

TV advertising is fiction.

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“Mobile is more flexible than TV, which makes it cheaper. What an advertiser spends per impression on mobile is much less than any other medium” Srikanth Kakani & Preetesh Chouhan of Vdopia

In monetising app of a TV show, the first area is acquisition of the app. This means not buying it but partnering with the content owner. Our partnership with the content owner goes before the TV show Comedy Nights with Kapil became popular. Second is the app developer world. We have developed solutions that go to a lot of app developer ecosystems across the world and we integrate at the source itself. To understand this, consider yourself as an app developer and who loves building games. Once you have built an app, go to our website and download our SDKs (software development kits) which are a bunch of codes for the app and put the app in an app store. As people start playing the game, the ads are served and the app developer starts earning. But why Comedy Nights with Kapil and not a movie? Because in mobile, TV content is more popular than movies.

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Etc., Online video, Strategy

Entertainment battle moves to the web

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The explosion in online video consumption is pushing TV and film companies to fine-tune their internet strategies

Ditto TV offers 60 Indian TV channels such as Colors, Sony and Zee TV online – on the mobile, tablet or laptop. If you are a Vodafone, Airtel or BSNL subscriber, you could pick and choose what you want and get billed by the mobile operator. After a year of its launch, Ditto TV has 292,000 active users paying anything from Rs 10 to Rs 100, depending on what they buy. And here is the surprising bit: Ditto TV is the OTT, or over-the-top, arm of the Rs 6,350-crore Zee Group, one of India’s largest media houses.

T-Series, India’s largest music company, got more than 90 per cent of its March 2013 revenue of Rs 450 crore from “non-physical” formats. Some of that is the fees from restaurants for playing its music, while the bulk comes from scores of streaming and download services such as Saavn and Gaana.com or from YouTube. T-Series has remained the most viewed channel on YouTube for over three years now.

The others among the top ten on YouTube include the Rs 1,074-crore Eros International, India’s largest film studio, the Rs 6,100-crore Star India, Shemaroo Entertainment, an erstwhile video company which is now a digital content firm, and Rajshri, the digital arm of one of India’s oldest production houses.

The who’s who of the Rs 83,000-crore Indian media and entertainment industry is back online, and with gusto. The growth in mobile devices coupled with an improving bandwidth has liberated millions of Indians. This in turn has led to an explosion in online video consumption in one of the world’s largest internet markets. From liftmen and security guards to college students – more than 227 million Indians are online. They could be watching films, cricket matches, TV shows, yoga and cookery lessons, among other things, on their mobiles, laptops, tablets, phablets et cetera. According to comScore, a digital anyalytics company, more than 59 million people went to one video site or the other in November 2013. The actual figure is larger as the comScore sample doesn’t yet include mobile devices.

Click here for complete article at Business Standard.com