Category Archives: Digital ET

Cinema advertising on the fast track: GroupM

Sandhya

A big contributor to footfalls in theatres has been the digitisation of single screens as well as tier-II and III multiplex screens in the last few years. Digitisation, say experts, has given exhibitors the flexibility in selecting movies, and especially last year, when mainline Bollywood films failed to deliver, regional films have been able to save the day for distribution and exhibition companies. Thanks to this, cinema halls have been able to maintain footfalls, making in-cinema advertising a lucrative option for brands, notably, regional brands.

That digital as an advertising medium has been growing consistently in the last few years is a trend that has been well-documented by a number of studies that track ad spends in the country. However, what is striking about the latest AdEx Report released by the country’s largest media agency network, GroupM, is the growth of cinema advertising in India. GroupM forecasts a rate of growth of 20 per cent for cinema advertising in 2015, second only to digital advertising, which comes at 37 per cent.

More at Business Standard and THR

 

Netflix’s Ted Sarandos: Movie Distribution Is ‘Stuck on Old Models’

The streaming service executive hopes to change distribution models starting with the release of the sequel to “Crouching Tiger, Hidden Dragon”
Netflix chief content officer Ted Sarandos is ready to go global and he won’t let antiquated distribution models stand in the way.

“Like television distribution a few years ago, movie distribution is stuck in old models,” Sarandos said. ”A lot of models that the theater owners

Sarandos cited India, China and Japan as major markets where American content isn’t king. Netflix is not currently in China and the executive noted that broadband penetration, broadband speed and payment methodology are major factors in deciding where to expand next.

More at The Wrap.com