Category Archives: 1-By Laksh

All these articles are from Laksh’s desk

Is Rediff playing to its strengths?

Or is it trying too hard and spreading itself thin?

Being a regular to Rediff.com, for over 8 years now, I have seen the site evolve into many things. But my main interest even today, is to catch up on news and articles…Rediff is only one C to me, which is content. When it comes to other Cs(Communication,Collaboration and Commerce), I go elsewhere.

Same is the case with many of my friends both in India and USA. Most of us use google, yahoo, hotmail and specific sites for other services. My friends in USA like the entertainment section the best, while the guys in India devour it like a complete newspaper. Infact, the loyalty is so strong that often our discussions end when someone points to what has been said in rediff, and it is taken as the final word. I feel the closest Rediff comes to interms of brand is ‘The Hindu’. But Rediff also enjoys the attribute of being contemporary and changing with times.

I would have liked to see the new design taking the inspiration from this point of strength and guide/lure users to other services. I would have liked a content-centric strategy compared to a services-centric strategy.

Let me explain.

In the new home page now, the point where my eyes meet instantly, I see a host of services and a top bar, both of which are static. My stuff is below and appears hidden with no proper color differentiation. Instead I would like to see the news/articles in a prominent place on the home page. This way someone like me who visits frequently gets to know the change right away. I would have liked to see ways to attract my attention to the articles/news on the home page. These are just the ones I could think of immediately, there could be many more, if we subscribe to a content-centric strategy.

I am for Rediff offering more services in the other 3Cs space. But I would like to see them happening thru the doors of content…specially when the users log on rediff.com. For instance, I would like to see the related articles/adverts working much better. Today I saw an article on petrol price and the advert displayed was for ‘best-price-camcorder’. It could have been a fuel efficient car, or an engine oil that claims to improve efficiency, which has a better chance of a attracting click to buy route. Similarly, if the headline is about Jaya Bachchan’s suspension from Rajya Sabha, a book by PV Narasimha Rao or a book by Jaya Bachchan herself could feature under shopping.

Even a service like messenger/BOL could be centered on content. For instance, you could allow exchange of exclusive pictures of movie stars or you could let users create their own emoticons from news articles etc. And when I am reading an article on a movie business/financial services I could see a link to an expert in ‘connexions’. So, any and all of the services can be routed through or based on the content.

Is Rediff listening?

Related links
Rediff.com
Why the change

Fetten Jahre sind vorbei, Die: The Edukators

The Edukators tells the story of three disillusioned young friends, against the backdrop of the united Germany embracing capitalism. They fail to understand the disparity, where prosperity is limited to only a few while the rest are forced to work day in and out just to meet their ends. They wonder if their existence is just to grease the capitalistic machinery with their sweat and blood.  They are hurt, confused and decide to act.

Peter and Jan, transform themselves into ‘The Edukators’ to demonstrate the problems of plenty to the super-rich. They break into their designer homes  and make some nonsensical adjustments to the arrangement of their furniture, like leaving a stereo to chill in the refrigerator or decorate their bathroom with their most valuable antique collection. After redesigning their homes much to the chagrin of the connoisseurs, they leave a simple note behind: “Your days of plenty are numbered.”

Things take a different turn when Jule enters their life and shares their mission. A kidnap ensues and the three are forced to leave the town for a few days. In a desolate location, far from the crowds and their daily routine, the four discover the most important thing in their lives and find empathy in the unexpected quarters.

The movie asks a lot of questions. But these are well hidden and the tale moves briskly. And, just when you feel things are getting a little preachy, the film-maker provides good plot points to keep the interest intact. You empathise with the protagonists, even though you might not share their point of view. Mmm.. may be this is what the deprived and dejected need the most at the end of the day.

A little empathy and respect for the dejected and downtrodden goes a long way in creating a universally acceptable socio-economic system or making the existing system palatable. ‘The Edukators’ makes a strong case for it and in the process makes it a good watch, inspite of its unconventional style of film-making.

Syd Field, a stranger in Tollywood?

Does ‘Syd Field’ have anything do with the success of Pokiri, a recent Tollywood blockbuster ?

Obviously not.

But, it does make an interesting comparison, if we overlap Syd Field’s theory to this film and analyse the structure of the film.

Let’s get a quick recap of Syd Field’s theory–the ideal “three act structure”. In this structure, a film must begin with less than half an hour of ‘setup’ information before the protagonist experiences a ‘turning point’ that gives them a goal that must be achieved. Approximately half the movie’s running time must then be taken up with the protagonist struggling to achieve his/her goal: this is the ‘Confrontation’ period. Field also refers sometimes to the ‘Mid Point’, a more subtle turning point that should happen in the middle (approx. at page 60 of a written screenplay) of the Confrontation, and is often an apparently devastating reversal of fortune. The final quarter of the film then depicts a climactic struggle to finally achieve the goal(or not achieve the gold), and the aftermath of that struggle.

Pokiri tells the story of a street-side rowdy, and his exploits with a land mafia and a beautiful girl. He is a go-getter, comes up with the great punchlines for every situation and can handle guns and roses with the elan of a-James-Bond-gone-street way.
And just when you thought he is beyond redemption, he mends his ways, races towards new found mission, and finishes off the bad guys in style.

Let’s get to the structure now. The movie kicks off with the hero cum protagonist enjoying killing spree, improvising and honing his art of killing at every step. Hence the set up as per Mr.Field leads to an-aggressive-rookie-to-a-mafia-Don-in-the-making. A couple of thrilling encounters are thrown in to prove this point. Just when you settle for the next big tussle with the rival gang, his love interest, the svelte, yet middle-class heroine, makes an entry.

Hmm…we got give it to the hero. What’s life without love? So, this got to be  the ‘turning point’. Let’s change the setup as well(the half-hour rule is gone out of the window,anyway) and call it the man-with-guns-coming-to-terms-with-feelings-in-heart kind.  So, the hero’s goal ought to be the girl now.

He chases his girl-goal, engages in couple more thrilling duels even with his own gang. It appears as if he is ‘struggling’ to come to terms with his love for the girl. Good…the time gaps aren’t exactly the same, but it is still Mr.Field’s structure.

He even start showing his good side. It appears that the heroine has managed to cast her spell on the wayward hero.

Then hero gets on to meet the Don…hmm..is the hero shifting his goal? Will he go multi-national and pitch for the coveted seat?

Just when you are thoroughly confused, Mr.Field’s ala Mid point comes,  not just as an obstacle in achieving his goal and doing a lot more. It reveals the true identity of the hero and gives him a new mission altogether, as if rewinding the structure again. Interestingly, the hero wins over his girl by this time, yet, he is out to accomplish something else. You could still call it ‘reversal of fortunes’, but…

In the end, what Pokiri manages is a real feat…because the entire film hinges on the last one third/fourth of duration of the film. And even if you did not see it through Syd Field’s eyes you would still have noticed it. His lens just makes it for a stark realization.

Now, Let’s leave Mr.Field alone for some time.

So, why did the story click?

It did…may be because for not even once, did the story teller stray away from the strong hero-characaterization. His walk and talk…his assured manners, his secretive nature etc. stays intact. He runs, he kills and he talks in the same way, even when he shifts to the other side of the law. Hence, he remains connected with the audience. Here is where the story teller–Puri Jagan–scores.

And when you have an extremely popular and charismatic actor like Mahesh donnes the role, it sure does result in a huge success as Pokiri did.

Related links
Wikipedia
 Official site of Syd Field
 Puri Jagan’s site
Movie Review