Book Review: “Never Enough” by Andrew Wilkinson4 min read

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Andrew Wilkinson’s “Never Enough” is a captivating exploration of the complex interplay between ambition, success, and contentment. Drawing from his personal experiences and extensive knowledge of business titans like Warren Buffett and Charlie Munger, Wilkinson offers readers a reflective and often humorous take on what it means to have “enough.”

The book opens with a poignant quote from Kurt Vonnegut, setting the tone for a narrative that frequently juxtaposes material success with the elusive feeling of contentment. Wilkinson recounts his early fascination with Steve Jobs and the tech industry, a passion that drove him to predict running Apple Computer by 2035. This youthful dream, underscored by his obsession with biographies and business strategies, laid the groundwork for his entrepreneurial journey.

Wilkinson’s anecdotes about his encounters with notable figures like Charlie Munger provide invaluable insights. Munger’s advice, “You only have to be right once to become very rich,” resonates throughout the book, illustrating the importance of strategic thinking and intellectual curiosity over material indulgence. This theme is further emphasized by Wilkinson’s admiration for Munger’s simple lifestyle and relentless pursuit of knowledge.

A recurring motif in “Never Enough” is the concept of “Lazy Leadership.” Wilkinson argues that a CEO’s role is to design systems and processes that function independently, allowing for scalability without micromanagement. This philosophy is encapsulated in his creation of MetaLab, where he learned to build a business machine that operated efficiently with minimal direct involvement.

Wilkinson’s reflections on wealth and happiness are particularly compelling. He narrates the tension between his father’s optimistic yet anxious demeanor and the practical lessons he imparted, such as the power of compound interest. These personal stories highlight the duality of wealth as both a liberating and burdensome force.

One of the most profound sections of the book deals with the idea of “moats” in business, inspired by Warren Buffett’s investment strategies. Wilkinson’s realization that investing in well-established companies with strong competitive advantages is often more rewarding than building startups from scratch marks a significant shift in his approach to business.

The book also delves into the darker side of business, recounting instances of betrayal and ethical dilemmas. Wilkinson’s experiences with partners and employees reveal the often ruthless nature of the corporate world. Yet, these challenges also underscore the importance of resilience and ethical integrity.

Wilkinson’s candidness about his mistakes and the lessons learned is refreshing. His strategy of embracing “flesh wounds, not mortal wounds” in business decisions emphasizes the value of learning from failures without incurring catastrophic losses. This pragmatic approach is a testament to his belief in calculated risk-taking.

Towards the end, Wilkinson contemplates the true meaning of success and the pursuit of happiness. He reflects on the early career Oscar win of Matt Damon and Ben Affleck for “Good Will Hunting,” noting how this early accolade set the stage for them to focus on honing their craft rather than chasing further awards. This perspective, Wilkinson suggests, is crucial for achieving long-term satisfaction and growth in any field.

In alignment with this perspective, Wilkinson’s approach resonates with the philosophy of Chuck Feeney, as outlined in his book “The Billionaire Who Wasn’t.” Feeney’s commitment to giving away his fortune and living a modest life reflects the idea that wealth should be used to make a meaningful impact rather than just to accumulate more. Wilkinson echoes this belief, suggesting that true success lies in contributing positively to society and finding personal fulfillment in doing so, rather than merely amassing wealth.

His reflections on figures like Jiro Ono, who devoted his life to perfecting his craft, contrast sharply with the relentless drive for more wealth. Wilkinson’s musings on the simplicity and satisfaction of focused, meaningful work offer a counterpoint to the high-stakes world of business he describes.

In conclusion, “Never Enough” is a thought-provoking memoir that blends personal anecdotes, business wisdom, and philosophical reflections. Wilkinson’s journey from a starry-eyed tech enthusiast to a seasoned entrepreneur is both inspiring and cautionary. His exploration of what it means to have “enough” challenges readers to reconsider their own definitions of success and contentment. This book is a must-read for anyone navigating the complex landscape of modern entrepreneurship, offering valuable insights into achieving a balanced and fulfilling life.

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