What really differentiates us is our focus on search. Other companies are partnering with content companies and launching wi-fi networks. But we’re not building a rocket ship. We’re building a better car. It’s not what people will want in five years. It’s what they want now.
   Jim Lanzone, Ask.com’s CEO

David Kirkpatrick, FORTUNE senior editor, has more on ask.com. According to him at ask.com users get content first and the rest next, inlcuding the revenue generating ads. And the content in search results is rich compared to Google. Check this claim with the keyword ‘Google’ in ask.com and ‘ask’ in Google.com. Hmm…you get his point right away:-)