Ambani’s new content coup1 min read

Reliance Infotel is looking at creating a mega server of broadband content for his 4G customers. Network18-Eenadu is just the beginning of a bigger data and video strategy

The prime-time newsmaker will now become the creator of news himself.

After months of speculation and closed-door dialogues, Mukesh Ambani is finally making a big-bang diversification into media through a complicated series of transactions that could eventually see his flagship Reliance Industries control a significant chunk of two of the leading media houses in the country—the Raghav Bahl-promoted Network18 Group and the Eenadu Group, run by Hyderabad based Ramoji Rao.

Most analysts believe the move is perfectly in sync with Ambani’s long-standing dream of entering the media and entertainment space dovetailing with his 4G telecom rollout through Reliance Infotel.

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