Currently, artists can increase their chances of being featured on more playlists and ultimately earn more money by altering their music based on streaming platform algorithms. For example, artists only get paid if their song is listened to for 30 seconds, which results in much shorter songs that open with the chorus to keep the listener’s attention.
Undoubtedly, Apple co-founder and visionary Steve Jobs wrote several thousands of emails throughout his life. Relatively few of them have been shared with the public, and most of those are short responses to customer complaints.
But there are a few trails out there that show the skillful way Jobs used written communication. Let’s take a look at just one example and see what lessons we can glean from it.
“The scripted business is so expensive from a production and marketing
perspective that you really need scale to be proitable,” says Ben Swinburne, head of U.S. media research for Morgan Stanley. “That means it will be a very small number of players that will be able to achieve that scale and profitability in the direct-to-consumer business.”