What the dow tells us about ourselves1 min read


On Tuesday, the company behind the Dow Jones Industrial Average said it would make the biggest change to the average in nearly a decade, dropping three companies (Hewlett-Packard, Alcoa, and Bank of America) and replacing them with three others (Nike, Goldman Sachs, and Visa). We think of the Dow as a way to track the stock market, but it also can serve as a barometer for how consumer culture has evolved during the Dow’s hundred-and-seventeen-year history.

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