Video accounts for a 60% share of Internet traffic, and that number will soar. Two years ago the cost of streaming unlimited video over the Net daunted even giants–MSNBC capped coverage of the elections in 2004 at just around 200,000 viewers on election night. Now an hourlong TV drama costs a quarter to zap to a viewer over the Net, and it will cost less than a penny in a few years. Right now most of it is fleeting bits, but just wait. “We will work our way up from an old episode of Bonanza to the Super Bowl over time,” Crowe says.

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