Dhoom 3, the year-ender for Yash Raj Films, might be a multi-starrer and made on a high budget, but the production house is taking the less-is-more route for promotions. Along with the publicity partner, Spice, it is ensuring that the media is not flooded with promos and hoardings of the cop-robber franchise. At work, are strategically placed teasers to intrigue the audience till the movie’s release on 20th of December.

PVR had opened advance bookings for select shows the day the trailer was unveiled a couple of months back. According to the multiplex chain, the movie has already seen sales of just under Rs 2 crore in advance bookings.

click here for complete article