But arguably no big business has smashed the clock quite so resolutely as Best Buy. The official policy for this post-face-time, location-agnostic way of working is that people are free to work wherever they want, whenever they want, as long as they get their work done. “This is like TiVo (TIVO ) for your work,” says the program’s co-founder, Jody Thompson. By the end of 2007, all 4,000 staffers working at corporate will be on ROWE. Starting in February, the new work environment will become an official part of Best Buy’s recruiting pitch as well as its orientation for new hires. And the company plans to take its clockless campaign to its stores–a high-stakes challenge that no company has tried before in a retail environment.

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