Protests and New York’s upcoming ban have forced fast-food
eateries to seek new ways to fry meals.
KFC found a solution, but it wasn’t cheap
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Bottom Of the Pyramid and Selco India
Selco’s customers range from poor daily-wage laborers to institutions like schools and seminaries. All buy solar panels at the same rate: about $450 for a 40-watt system that can light several 7-watt bulbs for four hours between charges.
To make it work, Selco had to persuade rural banks to lend hundreds of dollars to people, like the rose pickers, who have almost no money – a tough sell. “Rural people don’t pay, I was told,” Hande recalls. Now fewer than 10 percent of his customers default, and Indian lenders have about $10 million available to rural customers for solar financing.
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Selco India
The Fortune at the Bottom of the Pyramid
Go Daddy: Spicing it up
“I said, ‘What do you mean, scale?'” Parsons recalls. He disagreed with investment bankers’ suggestions that, among other things, he should keep headcount low even as he grows. “People think that because we’re an Internet company, we should be less people-intensive. I believe the exact opposite. When it comes to the Internet, people like dealing with people.”
Which is why Parsons has worked so hard to give Go Daddy a personality that, like it or not, sells. Parsons alone, for instance, decided to plaster the Go Daddy name on Michelle’s chest in the 2005 Super Bowl ad. And for the 2006 Super Bowl, he recut the commercial, featuring Michelle appealing to an arbiter of TV decency standards, 13 times before winning approval from ABC – each time taming it down, and each time watching business climb after news reports revealed that he was having to pull back to placate censors. Says Tucows’s Noss, “He played that thing like a maestro.”
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