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That’s the daunting question faced by upstart digital media company Vox.com. Vox covers everything from entertainment to politics to pop culture — and specifically anything trending across social media. Vox’s mission: Identify the news that people are interested in and then explain it using their brand of explainer journalism. The company’s director of programming, Allison Rockey, and audience development editor, Agnes Mazur, have their work cut out for them.

“One of the biggest challenges is cutting through the noise — there are so many
conversations going on across so many channels, and these are all relevant to us.” Allison explains.

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