A good advertisement is one which sells the product without drawing attention to itself-David Ogilvy
This TVC does stand out and hope it is selling the product:)
Heavily aired during the cricket series between India and Australia, this is probably one TVC that does not get on to your nerves, even when India is losing or when it interrupts a tense moment.
A rare feat for a non-comic TVC.
Overall, a brilliant TVC that stands out in terms of concept and execution.
One was driven by the strength of the Indian economy, the purchasing power of its consuming middle class and the consequent and massive increase in the television revenues controlled by the BCCI. The Indian board became the paymaster of world cricket and cricket’s calendar became India-centric. This made other countries understandably uneasy and when incidents like the Sehwag controversy in South Africa provoked the BCCI to flex its muscles, Anglo-Australian commentators saw not an evolutionary shift in cricket’s centre of gravity, but a thuggish take over, while south Asian fans and journalists saw a western unwillingness to acknowledge the end of empire.
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