Category Archives: Etc.

Hamburgers and the Oprah Effect

When restaurateur Jeff Weinstein launched The Counter, a hip build-your-own hamburger eatery with industrial decor in trendy Santa Monica, Calif., three years ago, word of the new hotspot spread widely and a hungry and loyal following quickly developed. In just three months, The Counter turned a profit.

Last summer, The Counter earned national recognition when it was ranked No. 15 in GQ magazine’s seminal list of “20 Hamburgers You Must Eat Before You Die.” However, Weinstein, 31, got a real boost in February, when his burgers were mentioned on the Oprah Winfrey Show. Call it the Oprah Effect: The Counter’s sales spiked from $44,000 a month to $245,000.

More at Businessweek Online

An electric car?

Albert Einstein once defined insanity as “doing the same thing over and over again and expecting different results.” The only thing more insane: starting a new car company. The challenges–financial, engineering, manufacturing, marketing, regulatory–are almost insurmountable. Remember Preston Tucker, or John DeLorean?

Read more on insanity, oops…on Electric Cars at Forbes online 🙂

‘Panchatantra’ and its worldly wisdom

The Panchatantra is a collection of Indian fables, each fable taking the style of an allegory.The original text in Sanskrit is a mixture of prose and verse, with the stories contained in one of five frame stories. The introduction, which acts as an encompassing frame for the entire work, attributes the tales to a learned Brahmin called Vishnu Sharma, who used these stories to teach worldly wisdom to the three uninterested and dull-witted sons of a king.

Panchatantra means “five tantras” or ‘Five formulas’ and is divided into five sections of stories– “Loss of Friends,” “Winning of Friends,” “Crows and Owls,” “Loss of Gains,” and “Ill-considered Action.”  The Panchatantra may have been written down as early as the second century BC, and numerous versions spread to Persia in the sixth century and to Europe during the middle ages. A German version in 1481, for example, was one of the earliest printed books.

Vishnu Sharma crafts a new world with the help of animal characters to create interest among his disciples and then uses a serialised, story-within-story approach to sustain it. He presents the means to achieve the the worldly wealth and pleasures. He extols the value of the worldly things unlike other fables like Jatakas.

But given the Hindu tradition of Kaama-Artha-Dharma-Mokasha (Desire, Money, Dharma and Salvation), and the to-be-king background of his disciples, he achives his goal in helping them to put their feet firmly first in the materialistic plane, thus laying the basic foundation for the young disciples to make their way up.

Written centuries ago and that too for youngsters, suprisingly, this book offers a lot to even to the grown ups in terms of understanding the human nature.

If you do not have the patience to read one of its English translations, you could always feast on the numerous Amar Chitra Katha comics.

Related links
Wikipedia
 Panchantantra by Penguin
 Amar Chitra Katha