Storytelling is a powerful communication tool that marketing and advertising professionals use skilfully to promote their companies’ or clients’ products or services.
http://www.business-standard.com/strategist/storypage.php?hpFlag=Y&chklogin=N&autono=188385&leftnm=lmnu7&leftindx=7&lselect=0
More on corporate story and Evelyn Clark at http://www.corpstory.com/presskit/clark-bio.htm
May 8,2005 (Category-Management)
Northpoint Dean Rajeshwar Upadhyaya believes there’s nothing quixotic about applying lessons from literature to leadership. And while he does that he pays tribute to the feminine mystique ala Osho
Business Standard explores in –The `yin` of management
http://www.business-standard.com/search/storypage_new.php?leftnm=lmnu7&leftindx=7&lselect=8&autono=175917
‘Winning’ comes across a sincere attempt by one of the most successful CEOs ever, to shed off his larger-than life image and make an attempt to reach a variety of audience. In the process, Jack Welsh offers a little bit of everything for everyone.
One of the best things about this book is its structure. It starts of with the very rationale of a business. From an individual as an entrepreneur to an individual as an employee.