Category Archives: Directing Business

Marketing

Marketing and Psychology

The study of marketing begins with the study of psychology.

If psychology is the “systematic study of human behavior,” then marketing is the “systematic study of human behavior in the marketplace.”

Virtually every principle of psychology has an application in marketing. Take “imprinting,” for example.

The first brand in a new category will imprint itself in human minds as the original, the authentic, the real thing. Kleenex in tissue. Hertz in rent-a-cars. Heinz in ketchup. Starbucks in coffee shops.

In an article in Advertising Age, Al Ries explores the close relation between Marketing and psychology.

 

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Directing Business, Etc.

Vinod Khosla on entrepreneurs

An entrepreneur is someone who dares to dream the dreams and is
foolish enough to try to make those dreams come true.

Deciding what you don’t know, and whose opinion to trust on what
topic may be the most important decision an entrepreneur makes.

Innovative bottom up methods will solve problems that now seem
intractable- from energy to poverty to disease. Science and technology ,
powered by the fuel of entrepreneurial energy, are the largest multipliers
of resources we have to solve our many social problems.

The right way to build a company is to experiment in lots of small ways,
so that you have plenty of room to make mistakes and change strategies

More at http://www.khoslaventures.com

Etc., Strategy

Pantaloon’s future mapping

Pantaloon is trying to pick up a larger share of the US$180-200 billion retail market in India. Organised retailing is hardly 4-5% total market in India.

Pantaloon is on a crystal gazing mission and has set up a new division, Future Group-India Tomorrow that will plan, design, organise and review all businesses of the group.

Ms.Roopa Purushottam, the co-author of the famous BRIC report will spearhead the efforts in building an innovative framework for the company’s future.

http://www.pantaloon.com