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Directing Business, Etc., Marketing

How Michael Jordan Still Earns $80 Million A Year

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Jordan is unique in that he has been able to maintain that emotional connection with his consumer base for more than 25 years,” says Henry Schafer, Executive Vice-President at the Q Score Company.

Nearly 30 years later, the brand is still a marketing juggernaut. It controlled 58% of the U.S. basketball shoe market in 2012, according to research firm SportsOneSource. The Jordan Brand’s parent, Nike, was second with a 34% share, while Adidas (5.5%), Reebok (1.6%) and Under Armour (0.6%) divvied up the leftover

More at Forbes.com

1-By Laksh, ET, Movies

Goray Gondogol

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Slapstick is a type of broad, physical comedy involving exaggerated, boisterous actions (e.g. a pie in the face), farce, violence and activities which may exceed the boundaries of common sense

Goray Gondogal is a farce comedy, brilliantly shouldered by an ensemble cast.

The bengali film revolves around the marriage plans of  a software guy who has no family and a girl whose father won’t agree to the marriage till he is sure of the guy’s ancestry(or the ”high family” as per english subtitles).  Just when the guy gives up hope (and his money purse), suddenly a pick-pocket comes to his rescue and assembles the ”lowest” family possible. And what follows is comedy of errors and a lot of farce, evoking quite a few laughs.

While the concepts of a ‘dummy family’ has been explored ( “Joker”, “Chitram Bhalare Vichitram”, “Jayammu Nischayammu Ra” etc) and so is kidnapping for just causes(“Money” etc), this film combines these two for good effect.

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