Telugu cinema is going through a revolution of sorts : creatively and commercially. Digital cinema has enabled new, budding filmmakers with no studio backing not only to make a film with their own resources, but also release it successfully and profit it from it. Ee Rozullo, the smash hit that was made on a budget of Rs 60 lakhs and grossed Rs 800 lakhs at boxoffice is the talk of the industry. This has inspired an army of young filmmakers who out on the streets with digital camera, amateur actors – making their own dream : an independent feature film.

The film was produced on a meager budget, through efficient planning, eliminating all the excesses of big-budget filmmaking. It deserves to have a case study on its own.

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