All of these high-profile launches come wrapped around
the holiday shopping season, creating a confluence of
events that only happens once every half a decade in
this business. The payoff could be huge: In 2011–the
peak year of the coming console generation–gaming
products will generate $44 billion in revenue, according
to DFC intelligence. How this fall’s new products fare will
go a long way toward making or breaking gaming
companies’ next five years.

Forbes has more on the battle this November as the biggies try to wrest the lead.