Storytelling is a powerful communication tool that marketing and advertising professionals use skilfully to promote their companies’ or clients’ products or services.
http://www.business-standard.com/strategist/storypage.php?hpFlag=Y&chklogin=N&autono=188385&leftnm=lmnu7&leftindx=7&lselect=0

More on corporate story and Evelyn Clark at http://www.corpstory.com/presskit/clark-bio.htm