TikTok, Facebook and Instagram bring music to labels’ ears

“We are now in version 3.0 of music’s overall digital usage; first being mobile ring backs and downloads, second being streaming and the third being consumers expressing themselves using our music on open platforms,” said Mandar Thakur, COO, Times Music, which is part of Bennett Coleman and Co Ltd that also publishes this paper.

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Netflix plans to invest Rs 3,000cr in India

…here’s why it is confident about the Indian market

Its first Indian original series Sacred Games (Season 1) had two out of three viewers streaming the show from outside India. Another original Ghoul, starring Radhika Apte, was watched in the US, the UK, Australia and Canada.

In these markets, 45 percent watched Ghoul with English dubbing and 37 percent watched it with English subtitles. There’s more, as Mightly Little Bheem became the second most-watched kids original animated series on Netflix worldwide.

No wonder Netflix is planning to invest as much as Rs 3,000 crore in India next year.

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