Unica: An Enterprise Marketing Management Solutions company

Unica Corporation (NASDAQ: UNCA) is a leading global provider of Enterprise Marketing Management (EMM) software. It focusses exclusively on the needs of marketing organizations. Its Affinium software addresses the principal functions of EMM including marketing and customer analytics, demand generation, and marketing resource management.

Affinium provides a complete platform to transform the entire marketing process including planning, budgeting, project management, execution and measurement for brand, relationship and internet marketing. Over 400 companies worldwide rely in Unica’s solutions to manage the complexities and processes of marketing and facilitate the operations of a customer-centric business.

Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional locations in the United States, the United Kingdom, France, Belgium, Germany, India, and Singapore.Š

Buffett approves Bill’s decision…

…and matches his donation by a whopping $37 billion, as per the current value of the stock.

Buffett has pledged to gradually give 85% of his Berkshire stock to five foundations. A dominant five-sixths of the shares will go to the world’s largest philanthropic organization, the $30 billion Bill & Melinda Gates Foundation, whose principals are close friends of Buffett’s (a connection that began in 1991, when a mutual friend introduced Buffett and Bill Gates).

Fortune has more.