”Yevadu” sets out to be a commercial entertainer and unabashedly goes about its objective. It is this clarity in execution, a few decent commercial elements and the presence of two leading stars works for the film.

The film reminds you of several old films like ”Mass”, “Chatrapathi”, “Athanokkade”, “Rangam”, “Deva” etc but the set up of the movie in the first half and the lead to the second half holds the audience’s interest. But once the second half gets into motion, movie treads a much beaten and convoluted path when the real ”Ram Charan” makes his claim on the movie. Couple of good songs provide much needed relief and Ram Charan dances like a dream in ”Freedom” song. Acting wise he doesn’t have much to do, other than believing in the routine scenes and provide his screen presence, which he does.

Rest of the star cast provide adequate support, with a decent ensemble of veterans like Sai Kumar, Jayasudha, Kota Srinivasa Rao, Brahmanandam, L.B.Sriram, Murali Sharma and newbies like Shashank, the guy who played Ramcharan’s friend etc. DSP’s music is decent and with each film he is making his mark with the background score.

In many ways the movie is meant for Ram Charan fans, and the presence of Allu Arjun is is an added bonus, who lives on beyond his small role for most of the movie’s first half. As Dil Raju mentioned in a recent press meet, it is very rare for a film that is delayed to have a positive start at the box-office, and ”Yevadu” breaks this jinx. The fact that it has dated content already helped his cause?:) If it were based on a  theme of topical interest there would have been a risk of getting outdated :)?  The movie was promoted aggressively, more so, in comparison to the other films and that might have helped as well.  The extent of “Yevadu” success would be known in couple of weeks, but for now it has the cash registers of single screens ringing.

Side note: Wondering in how many films did we see ‘basti’ being used to portray heroism. Here is my partial list.–Laawaris (1981), Nayakudu (1987), Yamudiki mogudu (1988), Angaar (1992), Chatrapathi (2005), Andhrawala (2004) Businessman (2012). But ”Nayakudu” still retains the top spot in my mind 🙂

Related links: Nayakudu (27m 54s)

The movie ‘Crank’ is about British hitman( Jason Statham) in Los Angeles who is poisoned with a deadly Chinese venom and must keep his adrenaline pumping constantly in order to keep himself alive to end his adversaries. In doing so he wreaks havoc everywhere, gets into fights with other gangsters, bumps in to police and takes refuge in whatever drugs he can lay his hands on to. Thankfully, hero’s mental state and his mission are revealed right at the beginning of the movie, and you get ready to absorb whatever action that is thrown at you.

However, in “1-Nenokkadine” one has to sit through a long movie to figure out the all the adrenaline pumping scenes and the resulting havoc, while the hero’s mental state wavers from reality to imagination. The director keeps the movie in this limbo for too long and we watch helplessly as the unfolding scenes puncture the previous scene’s understanding. For instance, a decently choreographed and VFX touched action scene at the beginning, becomes a ploy to reveal the mental disorder of the hero. And this trend continues till the climax and beyond climax. Yes there are two for this film—one physical and the other mental? One has to watch it to find out. So, is there one good reason watch it? Sadly, only one, i.e.Mahesh Babu.  But he doesn’t need muddled films these prove his worth as a star and an actor. He is in the top league already.

Different films have to be accepted and the effort behind it appreciated. But this attempt of talented director Sukumar’s ‘Nenokkidane’ to concoct a rock’star’ing and entertaining psychological thriller falls short of everyone’s expectations. (Well, he did say in an interview that one should watch it without expectations. Now how is it possible for a highly publicized movie of Mahesh Babu and Sukumar? :))

Related links:

 “Chala information undi” (3:32)

 ‘Raka rakaluga undi mashtaru’ (3:12)

Nenu meeku telusa