Directing Business, Etc., Leadership

Is Your Leadership Style Right for the Digital Age?

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Leaders are finding that open and agile organizations are able to respond faster and more effectively to these developments than organizations where all insight and direction comes from the top. In short, the autocratic Commander, whether brilliant or misguided, just won’t cut it anymore. Leaders need a broader range of style options to match the broader range of assets companies are creating today

So what is a leader to do given this new digitally enabled and hyper-connected environment? Employees and freelancers (such as Apple’s developer community) want ownership, impact and recognition, rather than to follow instruction. Customers want to participate in the marketing and development process (witness how consumer/business relationships have grown on social media and the rise of crowdsourcing businesses like Victors and Spoils), rather than be told what they want and why. Leaders are finding that open and agile organizations are able to respond faster and more effectively to these developments than organizations where all insight and direction comes from the top. In short, the autocratic Commander, whether brilliant or misguided, just won’t cut it anymore. Leaders need a broader range of style options to match the broader range of assets companies are creating today

For Jobs, and for many leaders, co-creation can be uncomfortable. Given that network-based businesses are the most highly valued and profitable companies in today’s digital world, what does it take for a leader to co-create? Our answer: the ability to relinquish control and the willingness to share the value created with the crowd.

More at KnowledgeatWharton

ET, Etc., Movies

Interview with Shamitabh…

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We always overcome evil with good. During the last years of my father’s life, every evening he’d watch my films. I’d ask him, ‘Why are you watching these films?’ He’d say, ‘You get to see poetic justice in two and a half hours.’ – Amitabh Bachchan

Not that he has entirely given up on changing people’s lives; he is at his most animated when discussing Kaun Banega Crorepati (KBC) – the Indian version of Who Wants to Be a Millionaire?, that he began hosting in 2000 – and the quiz show’s promise of social mobility. “There are many heartbreaking incidents. The year before, we had a young man from Bihar. He came from a small village and when he came out of the seat I asked him: ‘What do you want to win?’ He said: ‘I want to win 20,000 rupees [£215]. I live in a place where I don’t have a phone, I don’t have anything, so I have to cycle every day to the adjoining village to make a call to KBC to register an entry, and I’ve been doing that for almost 10 years. I don’t have the money to pay for those calls. So I owe 10,000 rupees and I want to pay off that money. And the other 10,000 is because my roof leaks – when it is raining, it fills up, and I want to repair that roof.’ And that man goes and wins 5 crore rupees [£540,000].

“Imagine that,” he says, in full control of the deep baritone that I have heard a million times on the screen throughout my life. “Wonderful stories.”

More at the Guardian

Advertising, Digital cinema, Etc.

Cinema advertising on the fast track: GroupM

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Sandhya

A big contributor to footfalls in theatres has been the digitisation of single screens as well as tier-II and III multiplex screens in the last few years. Digitisation, say experts, has given exhibitors the flexibility in selecting movies, and especially last year, when mainline Bollywood films failed to deliver, regional films have been able to save the day for distribution and exhibition companies. Thanks to this, cinema halls have been able to maintain footfalls, making in-cinema advertising a lucrative option for brands, notably, regional brands.

That digital as an advertising medium has been growing consistently in the last few years is a trend that has been well-documented by a number of studies that track ad spends in the country. However, what is striking about the latest AdEx Report released by the country’s largest media agency network, GroupM, is the growth of cinema advertising in India. GroupM forecasts a rate of growth of 20 per cent for cinema advertising in 2015, second only to digital advertising, which comes at 37 per cent.

More at Business Standard and THR

 

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