Yet MySpace offers an interesting contrast in how online video is already beginning to pay off. MySpace is used for online distribution of TV and film from News Corp.’s Fox Entertainment. The site, built around a network of home pages laden with messages and photos, already generates a huge volume of video, according to comScore Networks. A comScore report on Sept. 27 said MySpace generated 1.5 billion video streams during the month of July, beating out No. 2 Yahoo and No. 3 YouTube. The survey only ranks free video streams. If the market is measured by the number of video users, as opposed to the number of videos watched, MySpace ranks third behind Yahoo and YouTube.

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