Category Archives: Etc.

The secret sauce for scripting cinematic success: Copy and FOK BOS

Thus, copying by trying to understand a film is the first step but isn’t much without Raj and DK’s second advice: FOK BOS i.e., Fingers On Keyboard, Butts On Seats. The duo explained that there is really no big secret to success than to learn from others and consistently sit before your computer or paper with your butt firmly glued to the seat and try to put your ideas on a blank page

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Welcome to the Ambaniverse

Ambani’s wealth comes from the enormous Reliance Industries conglomerate. Since taking over from his father, Ambani has turned Reliance — once known for textiles and petrochemicals — into a digital powerhouse. He’s grown the company’s reach through acquisitions and partnerships to reach retail, telecommunications, media, and so much more, creating an empire with unimaginable reach.

Don’t believe us? We’ll show you. Scroll down and join us for an illustrated journey through the lives of ordinary Indians — and the many, many ways in which Ambani touches their world.

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Understanding the Bollywood boycott phenomenon

But how effective are these boycott calls? Industry spokespersons downplay the impact, pointing to the minuscule universe they influence. Recent numbers from the Ministry of Electronics & Information Technology show that WhatsApp has more than 53 crore users, YouTube about 45 crore, Facebook nearly 41 crore, and Instagram, 21 crore. Twitter, where much of the boycott calls originate and go viral, has a user base of only 2.3 crore. “Boycott’s impact on the box office is an unsubstantiated story,” said Gautam Jain, partner in Ormax Media, a media analytics and consultancy firm in Mumbai. “All kinds of films have faced boycotts; some worked and some didn’t.” 

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